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Expectations toward sponsors and brands in eSports by sport interest
The survey breaks down how eSports sponsor expectations diverge across fan segments — from gaming and soccer to basketball, handball and volleyball.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/26/2025 - 09/27/2025
Survey country
Survey country
Germany
Sample
Sample
n=768 people interested in gaming (top 2 on 4-point scale), including n=684 people interested in sport (top 2 on 4-point scale), n=610 people interested in soccer (top 2 on 4-point scale), n=439 people interested in basketball (top 2 on 4-point scale), n=346 people interested in ice hockey (top 2 on 4-point scale), and n=317 people interested in volleyball
Question
Question
What expectations do you have of sponsors in eSports? (multiple answers possible; aided answers)