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Favorite places to buy plant-based food in a target group comparison
The survey compares preferred plant-based meat purchase channels across sports fans, soccer fans and VfL Wolfsburg sympathizers — supermarkets to health food shops.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/20/2025 - 04/21/2025
Survey country
Survey country
Germany
Sample
Sample
n=people who regularly or occasionally consume plant-based foods, with n=744 people interested in sports (top 2 on a 4-point scale), with n=616 people interested in soccer (top 2 on a 4-point scale), n=426 soccer fans (top 1 on a 4-point scale) and n=28 VfL Wolfsburg sympathizers
Question
Question
Where do you prefer to buy plant-based meat alternatives? (multiple answers possible; aided answers)