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Favorite social media platforms 2024 in a generational comparison
The survey contrasts social media preferences across generations — with YouTube and Instagram dominating Gen Z while Facebook leads among Best Agers 55+.
The survey contrasts social media preferences across generations — with YouTube and Instagram dominating Gen Z while Facebook leads among Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/12/2024 - 12/13/2024
Survey country
Survey country
Germany
Sample
Sample
n=959 total population surveyed who regularly use social media, of which n=236 Gen Z and n=162 Best Ager 55+
Question
Question
Which social media were your preferred platforms in 2024? (multiple answers possible; aided answers)