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FC Bayern fans vs. People interested in the Icon League: soccer content engagement
The survey contrasts content engagement behavior between FC Bayern fans and Icon League audiences — from active sharing to trend discovery.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/25/2026 - 02/26/2026
Survey country
Survey country
Germany
Sample
Sample
n=304 FC Bayern Munich fans, compared with n=254 people interested in the Icon League (top 2 on 4-point scale)
Question
Question
How would you rate your personal engagement (likes, shares, comments) with soccer content?; Have you actively shared or recommended soccer content in the past 6 months?; To what extent do the following statements apply to you? (Here: "I am an active part of online communities"); To what extent do the following statements apply to you? (Here: "I discover new brands and trends earlier than others")