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First Choice conversion rate of selected streaming services

The survey contrasts first-choice loyalty against actual conversion rates across Netflix, Prime Video, Disney+, Sky, DAZN and Apple TV+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/15/2023 - 03/16/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,114 interested in sports (top 2 on 4-point scale)
Question
Question
If you were only allowed to use one of your subscriptions, which provider would you choose? (aided answers)