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Fit of Lothar Matthäus as testimonial for Interwetten
The survey assesses how well Lothar Matthäus fits Interwetten as a brand ambassador — distributed across five perception levels among sports-interested fans.
The survey assesses how well Lothar Matthäus fits Interwetten as a brand ambassador — distributed across five perception levels among sports-interested fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/28/2023 - 05/02/2023
Survey country
Survey country
Germany
Sample
Sample
n=2,030 interested in sports (top 2 on 4-point scale)
Question
Question
In your opinion, how well does Lothar Matthäus suit the sports betting provider Interwetten as a testimonial/brand ambassador? (aided answers)