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Followership of influencers who post about cars/car tuning
The survey breaks down how car/car tuning influencer followership diverges across demographics — from young males aged 16–24 to Best Agers.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=15,221 interested in sports, compared to n=23,015 total population, n=8,808 male, n=6,413 female, n=2,213 young (16-24 years), n=5,203 best ager (55+ years)
Question
Question
What topics or products do the influencers and people you follow comment on most? (here: cars/car tuning; aided answers)