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General acceptance of handball sponsoring partnerships in a generational comparison
The survey contrasts handball sponsorship acceptance across generations — with Gen Z markedly more positive than Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/02/2025 - 02/03/2025
Survey country
Survey country
Germany
Sample
Sample
n=529 people interested in handball (top 2 on 4-point scale), with n=85 Gen Z and n=135 Best Ager 55+
Question
Question
Companies and brands advertise in handball. In return, these companies and brands support companies and brands support clubs/associations with financial resources, goods and/or services. One term that is often used for this form of partnership is “sponsorship”. What is your general acceptance of these partnerships in handball? partnerships in handball?