General acceptance of handball sponsoring partnerships in a generational comparison

Source

ONE8Y

Survey period

02/02/2025 - 02/03/2025

Survey country

Germany

Sample

n=529 people interested in handball (top 2 on 4-point scale), with n=85 Gen Z and n=135 Best Ager 55+

Question

Companies and brands advertise in handball. In return, these companies and brands support companies and brands support clubs/associations with financial resources, goods and/or services. One term that is often used for this form of partnership is “sponsorship”. What is your general acceptance of these partnerships in handball? partnerships in handball?

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General acceptance of handball sponsoring partnerships in a generational comparison

Source

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Survey period

Survey period

Survey country

Survey country

Sample

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Question

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