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General acceptance of sponsoring partnerships in basketball
The survey compares basketball sponsorship acceptance between general basketball interest groups and self-identified fans — positive to negative.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
03/24/2023 - 03/25/2023
Survey country
Survey country
Germany
Sample
Sample
n=518 interested in basketball (top 2 on 4-point scale), compared with n=179 basketball fans (top 1 on 4-point scale)
Question
Question
Companies and brands advertise in basketball. In return, these companies and brands support clubs/associations with financial resources, contributions in kind and/or services. A term that is often used for this form of partnership is "sponsorship". What is your acceptance in general to these partnerships in basketball? (aided answers)