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Impact of TV advertising and sponsorship on using new betting providers
The survey quantifies how TV advertising and sponsorship convert sports fans into new betting customers — among general sports vs. soccer audiences.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
03/10/2026 - 03/11/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,162 people interested in sports (top 2 on 4-point scale), with n=972 people interested in soccer (top 2 on 4-point scale)
Question
Question
Have you ever placed a sports bet with a new provider because of TV advertising or sponsorship?