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Importance of a mobile phone/smartphone as source of information by gender, age
The survey contrasts smartphone reliance as primary info source across sports fans — from Gen Z to Best Agers and by gender.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=15,221 interested in sports, compared to n=8,808 male, n= 6,413 female, n=2,123 young (16-24 years), n=5,203 best ager (55+ years)
Question
Question
Is the cell phone/smartphone now your most important information medium? (aided answers)