Importance of TikTok's “For You” page for discovering new trends in selected target groups

The survey differentiates how TikTok's "For You" page drives trend discovery — contrasting Young TG against Best Agers 50+.

PREMIUM

Source

ONE8Y

Survey period

11/06/2024 - 11/07/2024

Survey country

Germany

Sample

n=609 total population surveyed who use TikTok, compared to n=175 TG Young, n=103 Best Ager 50+ and n=481 people interested in sports (top 2 on 4-point scale)

Question

How important is TikTok's “For You” page in discovering new trends?

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Importance of TikTok's “For You” page for discovering new trends in selected target groups

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Survey period

Survey period

Survey country

Survey country

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