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Importance of Google reviews/ customer ratings when making a purchase decision
The survey breaks down how Google reviews influence purchase decisions among sports-interested consumers — from very important to completely unimportant.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/20/2022 - 12/23/2022
Survey country
Survey country
Germany
Sample
Sample
n=896 interested in sports (top 2 on 4-point scale)
Question
Question
How important are Google reviews or customer ratings to you when making a purchase decision? (aided answers)