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Use of selected social media as sources of inspiration & information for news and trends on products in the sporting goods sector
The survey compares how Instagram, YouTube, Facebook and TikTok perform as inspiration vs. follow-up information sources in sporting goods.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/20/2022 - 12/23/2022
Survey country
Survey country
Germany
Sample
Sample
People interested in sports (top 2 on 4-point scale) who use social media to learn about trends & events (n=323) and selected products (n=229) from the sports sector
Question
Question
Which channels do you use exactly for this?; Which channels do you use for this exactly? (Multiple answers possible; aided answers)