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Importance of interactive formats on TikTok in selected target groups



Source

Source


ONE8Y

Survey period

Survey period


11/06/2024 - 11/07/2024

Survey country

Survey country


Germany

Sample

Sample


n=609 total population surveyed who use TikTok, compared with n=175 TG Young, n=103 Best Ager 50+ and n=481 people interested in sports (top 2 on 4-point scale)

Question

Question


How important are interactive formats on TikTok to you, where you can have an influence via comments or surveys, for example?

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