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Importance of specific factors at a sporting event besides sport in selected generations
The survey contrasts how event experience priorities diverge between Gen Z and Best Agers 55+ — from live music and afterparties to sanitary facilities.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
05/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,166 people interested in sports (top 2 on 4-point scale), of which n=195 Gen Z and n=231 Best Ager 55+
Question
Question
What factors, aside from the sport itself, are important to you at a sporting event? (multiple answers possible; aided answers)