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Importance of sustainability when visiting a soccer stadium in a target group comparison
The survey contrasts sustainability attitudes at soccer stadiums across three groups — general fans, Gen Z (16–25) and Best Agers (55+).
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
09/08/2025 - 09/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=980 people interested in soccer (top 2 on 4-point scale), compared with n=157 young 16 to 25 year olds and n=209 best agers 55+
Question
Question
How important is sustainability to you when visiting a soccer stadium?