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Influence of collectible products on loyalty to clubs, leagues, and players

The survey quantifies how strongly collectible products reinforce fan loyalty — spanning clubs, leagues, and individual players.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/17/2025 - 11/18/2025
Survey country
Survey country
Germany
Sample
Sample
n=372 people interested in sports (top 2 on 4-point scale) who are interested in trading cards or stickers (top 2 on 4-point scale)
Question
Question
How much do collectible products strengthen your loyalty to clubs, leagues, or players?