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Influence of digital content on participation in live events in selected target groups
The survey quantifies how digital content drives live event attendance among handball-interested audiences versus committed handball fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/08/2025 - 04/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=438 people interested in handball (top 2 on a 4-point scale), compared with n=165 handball fans (top 1 on a 4-point scale)
Question
Question
To what extent does digital content influence your decision to attend live events or games?