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    Influence of padel sponsorship on brand perception and purchase behaviour in a target group comparison

    PREMIUM

    Source

    Source

    ONE8Y

    Survey period

    Survey period

    04/09/2026 - 08/17/2026

    Survey country

    Survey country

    Germany

    Sample

    Sample

    n=1,652 people interested in padel (top 2 on 4-point scale), with n=572 active padel players

    Question

    Question

    Has a sponsor's presence in padel influenced your purchases or brand perception?

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