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Influence of the design and presentation of a betting platform on the willingness to bet in selected target groups
The survey contrasts how UX/UI design and simplified product presentation diverge in their influence on sports betting willingness.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=232 people interested in sports betting (top 2 on 4-point scale) who are either female or under 28 years old
Question
Question
Does the design (UX/UI) of the betting platform play a role for you when placing a bet? / Would you bet more on sports if the products/platforms were presented in a simplified way (e.g. reduction of content, presentation in monetary amounts instead of odds/odds)?