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Influence of the sports offering on the purchase of TV and sports streaming subscriptions
Source
Source
ONE8Y
Survey period
Survey period
04/08/2025 - 04/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=712 who have a subscription to a TV streaming provider, including n=356 who have the sports offer from a TV/streaming provider
Question
Question
You have stated that you currently have a subscription to a TV/streaming provider. Was the sports offer of the TV / streaming provider a reason for taking out a subscription?; What factors prompted you to take out a subscription to a sports streaming service? (aided answers, multiple answers possible)