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Reasons for accepting price increases for sports streaming services
The survey breaks down what drives streaming subscribers to accept price increases — from content expansion and live rights to ad-free experience and 4K quality.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/08/2025 - 04/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=356 people interested in sports (top 2 on 4-point scale) who have a sports streaming subscription
Question
Question
What would be decisive reasons for you to support a price increase for your current sports streaming service? (aided answers, multiple answers possible)