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Factors influencing the decision for or against a Dyn subscription
The survey contrasts what drives Dyn subscription uptake — monthly flexibility, value for money — against barriers like price, subscription overload and content gaps.
The survey contrasts what drives Dyn subscription uptake — monthly flexibility, value for money — against barriers like price, subscription overload and content gaps.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/23/2025 - 09/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,456 people interested in sport (top 2 on 4-point scale) compared with n=1,264 people interested in sport (top 2 on 4-point scale) who are aware of Dyn but do not use it
Question
Question
Which reasons would most likely speak for or against a Dyn subscription for you? (multiple answers possible; aided answers)