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Intention to terminate and reasons for terminating streaming subscriptions
The survey breaks down why streaming subscribers plan to cancel — from cost pressure and ad overload to content gaps and subscription fatigue.
The survey breaks down why streaming subscribers plan to cancel — from cost pressure and ad overload to content gaps and subscription fatigue.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/23/2025 - 09/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,456 people interested in sport (top 2 on 4-point scale)
Question
Question
Are you planning to cancel your current streaming subscription in the next 12 months? You have indicated that you want to cancel your current streaming subscription in the next 12 months. What reasons play a role for you (Multiple answers possible; aided answers)?