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Influence on the use of a certain brand fuel through the recommendation of a car manufacturer
The survey quantifies how car manufacturer fuel recommendations influence brand choice across generations — from Gen Z to Baby Boomers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=920 people interested in sports (top 2 on 4-point scale), who own a car, compared with n=113 Gen Z, n=315 Gen Y, n=312 Gen X and n=180 Baby boomer
Question
Question
How much would the car manufacturer's recommendation influence your decision to use a particular brand of fuel (e.g. Shell, Aral, Esso, etc.) for your car?