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Intensity of loyalty of fans to AC Milan in Italy
The survey compares AC Milan fan attachment intensity against the Serie A club average — from very strong to very low loyalty tiers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/18/2022
Survey country
Survey country
Italy
Sample
Sample
n=973 interested in soccer from Italy (Top 2 on 4-point scale), compared to n=207 AC Milan fans from Italy
Question
Question
Please rate your attachment with your favorite soccer club using a scale from 1 ("strong attachment") to 4 ("low attachment"). (aided answers)