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Interest in selected sports by selected consumer typologies
The survey compares sport interest across DINKS, WOOPIES, LOHAS and quality-oriented consumers — from soccer and biathlon to golf.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=3,166 DINKS (double income no kids), compared to n=2,044 WOOPIES (well off older people), n=3,534 LOHAS (lifestyle of health and sustainability), n= 5,275 predominantly quality-oriented consumers
Question
Question
Please rank the terms according to how interested you are in the corresponding area. (aided answers)