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Largest individual deals in consumer goods sponsorship in the Americas in 2025

The ranking maps consumer goods sponsorship deal values across MLB, NFL, NBA, MLS and UFC — from Topps and P&G to Wilson and Unilever.
PREMIUM
Source
Source
ONE8Y; GlobalData
Survey date
Survey date
09/15/2026
Survey country
Survey country
Amerika
Sample
Sample
n=10 largest individual deals, consumer goods sector Americas 2025
Question
Question
Which are the largest individual sponsorship deals by value in the consumer goods sector in the Americas in 2025?