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Main Reasons for Consuming BILD Content
The survey breaks down why BILD audiences engage — contrasting sports, news, entertainment and politics drivers between all readers and soccer fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/03/2025 - 06/04/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,636 respondents from the general population, compared with n =1,020 people interested in soccer (top 2 on 4-point scale)
Question
Question
What is usually the main reason you consume BILD content (e.g., website, app, print, social media)? (multiple answers possible; aided answers)