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Maximum willingness to pay when buying a soccer jersey among fans of the Bundesliga teams in the 2022/2023 season


The survey compares jersey price thresholds across all 18 Bundesliga clubs — from FSV Mainz 05 at the lower end to 1. FC Köln and Schalke 04.
The survey compares jersey price thresholds across all 18 Bundesliga clubs — from FSV Mainz 05 at the lower end to 1. FC Köln and Schalke 04.
PREMIUM

Source

Source


ONE8Y

Survey date

Survey date


09/12/2022

Survey country

Survey country


Germany

Sample

Sample


n=1,818 soccer fans (top 1 on 4-point scale)

Question

Question


At what price would you consider the jersey to be cheap, i.e. a good deal?; At what price would you consider the jersey to be expensive, but would still buy it? (aided answers)

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