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Monthly willingness to spend on a sports streaming service that meets all content and quality expectations (in GER, GBR, NDL, BEL, AUT, CHE)
The survey compares monthly streaming price thresholds across six markets — Switzerland and Great Britain pulling significantly ahead of Belgium and the Netherlands.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/04/2022 - 11/24/2022
Survey country
Survey country
Germany, Great Britain, Netherlands, Belgium, Austria, Switzerland
Sample
Sample
Total of n=2,703 people interested in sports from Germany (n=702), Great Britain (n=776), Netherlands (n=303), Belgium (n=273), Austria (n=315), Switzerland (n=334) (top 2 on 4-point scale)
Question
Question
Let's assume there is a pay-TV channel or streaming provider that meets all your expectations (in terms of content & quality). How much would you be willing to pay per month for such a subscription? (aided answers)