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Most-used media channels in 2024 in a generational comparison
The survey contrasts media channel usage across generations — from TV-dominant Baby Boomers to social-media-first Gen Z and streaming-heavy Gen Y.
The survey contrasts media channel usage across generations — from TV-dominant Baby Boomers to social-media-first Gen Z and streaming-heavy Gen Y.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/12/2024 - 12/13/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,498 total population surveyed, compared to n=323 Gen Z, n=526 Gen Y, n=460 Gen X and n=189 Baby boomer
Question
Question
Which media channels did you use most frequently in 2024? (multiple answers possible; aided answers)