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Most used media channels in 2024 in the target group benchmark
The survey compares media channel usage across sport affinities — TV, streaming, social media and messengers among soccer, handball, golf and cycling fans.
The survey compares media channel usage across sport affinities — TV, streaming, social media and messengers among soccer, handball, golf and cycling fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/12/2024 - 12/13/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,498 total population surveyed, compared with n=926 people interested in soccer, n=517 people interested ind handball n=255 people interested in golf and n=421 people interested in cycling (top 2 on 4-point scale)
Question
Question
Which media channels did you use most frequently in 2024? (multiple answers possible; aided answers)