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Motivations for wearing jerseys on holiday among jersey wearers over time

The time series tracks how jersey-wearing motivations shift from 2025 to 2026 — club pride, comfort, community and sponsor visibility.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
07/22/2025 - 07/21/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,422 people interested in soccer who regularly or occasionally wear a jersey on holiday in total, with n=920 in July 2025 and n=502 in July 2026
Question
Question
What motivates you to wear jerseys on holiday? (multiple answers possible; aided answers)