Overview of the 10 most common industries to sponsor LaLiga clubs in the 2021/2022 season

The dataset documents the industry distribution of sponsorships across LaLiga clubs in the 2021/2022 season, based on 197 analyzed sponsors. The ten most represented industries are ranked by their share of total sponsorships.

Finance leads the ranking at 11,7%, followed by Sporting goods at 10,2% and Online Trading at 8,7%. Beer ranks fourth at 8,2%. Together, these four industries account for nearly 39% of all analyzed sponsorships. The mid-field industries — Automotive & Mobility, Beverages, and Food & Catering — each fall between 6,1% and 6,6%. Tourism registers 5,6%, while Insurance and Telecommunication close the top ten at 4,6% and 3,6% respectively. The category "Others" groups all remaining industries and accounts for 28,6% of total sponsorships — the largest single share in the dataset, reflecting the broad fragmentation beyond the top ten industries.