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Ownership and primary reason for TV or sports streaming subscription over time
The time series tracks how soccer-driven and non-soccer streaming subscriptions shifted across three survey waves between 2022 and 2023.
The time series tracks how soccer-driven and non-soccer streaming subscriptions shifted across three survey waves between 2022 and 2023.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/05/2022 - 07/15/2023
Survey country
Survey country
Germany
Sample
Sample
Total n=4,329 interested in sports (top 2 on 4-point scale), on 08/05/2022 (n=1,032), on 03/25/2023 (n=1,023), and on 07/17/2023 (n=2,274)
Question
Question
Do you have a TV or sports streaming subscription (Sky, DAZN, MagentaSport, etc.)? (aided answers)