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Perceived attributes of selected national and international sports leagues
The survey compares how Bundesliga, NFL, NHL, DEL and HBL differ on attributes from "entertaining" and "powerful" to "glamorous" and "ecologically sustainable".
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/28/2025 - 07/29/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,260 people interested in sports (top 2 on 4-point scale), with n=1,770 people interested in the Bundesliga (top 2 on 4-point scale), n=692 people interested in the DEL (top 2 on 4-point scale), n=826 people interested in the HBL (top 2 on 4-point scale), n=680 people interested in the NFL (top 2 on 4-point scale) and n=522 people interested in the NHL (top 2 on 4-point scale).
Question
Question
Which of the following attributes do you associate with the Bundesliga / German Ice Hockey League (DEL) / Handball Bundesliga (HBL) / National Football League (NFL) / National Hockey League (NHL) / ?