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Perceived fit of Thomas Müller as the advertising face for Chase in a target group comparison
The survey compares Thomas Müller's perceived fit as Chase brand ambassador across soccer fans, Gen Z soccer fans and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/23/2026 - 06/24/2026
Survey country
Survey country
Germany
Sample
Sample
Respondents who know Chase. People interested in sports (top 2 on 4-point scale): n=600; people interested in soccer (top 2 on 4-point scale): n=526; interested in soccer & Gen Z: n=148; interested in soccer & Best Ager: n=88.
Question
Question
In your view, how well does Thomas Müller fit as an advertising face for a bank like Chase?