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Perceived sponsorship areas of DKB in a target group comparison
The survey compares how DKB's perceived sponsorship presence differs between the total population and sports-interested audiences — soccer, handball and biathlon leading.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/23/2026 - 06/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,122 total population surveyed who are familiar with DKB, of which n=914 people interested in sports (top 2 on 4-point scale)
Question
Question
In which of the following areas is DKB active as a sponsor? (multiple answers possible; aided answers)