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Perceived sports sponsorship activities of car brands
The survey ranks how 17 car brands are perceived as sports sponsors — from Audi and Volkswagen down to Genesis, across soccer, handball, basketball and cycling fans.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
08/22/2025 - 08/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,430 people interested in sport (top 2 on 4-point scale), with n=1,223 people interested in soccer (top 2 on 4-point scale), n=750 people interested in handball (top 2 on 4-point scale), n=758 people interested in basketball (top 2 on 4-point scale), n=608 people interested in cycling (top 2 on 4-point scale)
Question
Question
Which car brands have you noticed are active as sponsors in sport?