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Perception of channels of the Pro League 2025 in Berlin in a target group comparison
The survey compares how the Pro League 2025 Berlin reached hockey fans vs. hockey-interested audiences — across social media, TV, OOH and word of mouth.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/30/2026 - 07/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=138 people interested in hockey who noticed the Pro League 2025 in Berlin, thereof n=42 hockey fans (top 1 on 4-point scale).
Question
Question
Where did you notice the Pro League 2025 in Berlin? (multiple answers possible; aided answers)