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Perception of Daikin as a naming rights partner of the HBL in a generational comparison
The survey compares Daikin naming rights recall across generations — measuring awareness gaps between Gen Z, Gen Y and Gen X among HBL fans.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=294 people interested in handball (top 2 on 4-point scale) who noticed Daikin as a partner of the Handball Bundesliga, of which n=70 GenZ, n=124 Gen Y and n=78 Gen X
Question
Question
You have indicated that you have noticed DAIKIN as a sponsor/partner in the German Handball League. Do you remember DAIKIN as the new naming rights partner of the Handball Bundesliga (HBL)?