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Perception of self-promotion for German cities in the context of UEFA EURO 2024
The survey maps how strongly UEFA EURO 2024 host city advertising cut through — from Munich at the top to Hannover and Nuremberg at the bottom.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
06/20/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,011 people interested in soccer (top 2 on 4-point scale), of which n=423 people recognized advertising in the context of the UEFA EURO 2024
Question
Question
Have you recently noticed advertising for German cities in the context of the UEFA EURO 2024?; Which German cities have you noticed advertising for in the context of the UEFA EURO 2024? (multiple answers possible; aided answers)