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Perception of sponsors and partners in triathlon
The survey compares sponsor visibility in triathlon among fans vs. sponsorship buyers — from Adidas and Red Bull to Canyon, HOKA and Sokin.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/11/2026 - 08/21/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,004 people interested in triathlon, with n=213 sponsorship buyers
Question
Question
Which of the following brands have you already noticed as a sponsor or partner in triathlon? (multiple answers possible)