Placement of sports betting with a betting provider among fans of selected sports in the U.S.

The chart documents the share of U.S. sports fans who have ever placed a bet with a betting provider — online or in a betting shop — broken down by fan group across 15 selected sports (survey conducted in July 2022). Respondents were identified as fans based on top-box interest ratings.

eSports fans and cycling fans share the highest placement rate at 68% each, followed closely by handball fans at 67% and badminton fans at 66%. Golf fans register 63%. At the other end of the spectrum sit the three largest fan groups by sample size: baseball fans at 47%, basketball fans at 45%, and American football fans at 43%. The spread between the highest and lowest values spans 25 percentage points. Soccer fans and tennis fans land at an identical 57%, while motor sports fans register 52%.