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Positive vs. negative experiences with wearing club jerseys on vacation trips in a target group comparison
The survey contrasts positive vs. negative jersey experiences on vacation across Gen Z, Best Ager 55+, male and female soccer fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/22/2025 - 07/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=802 people interested in soccer (top 2 on a 4-point scale) who wear soccer jerseys in their vacation, with n=276 Gen Z, n=80 Best Agers 55+, 572 male, and n=348 female
Question
Question
Have you had any positive experiences while wearing a jersey on vacation (e.g., conversations, compliments, fan connections)? Have you also had any negative experiences while wearing a jersey on vacation (e.g., hostility, provocation)?