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Preference for selected car brands for a test drive among selected hockey target groups
The survey compares test-drive intent across Audi, BMW, Citroën, Lexus and Ford — differentiating hockey fans from the total population.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
01/13/2026 - 01/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,513 total population surveyed, of which n=392 people interested in hockey (Field & Hall) (top 2 on 4-point scale) and n=113 hockey-fans (top 1 on 4-point scale)
Question
Question
Which car brand would you like to test drive in the next 6 months? (Multiple answers possible; aided answers)