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Preferences for selected tennis content formats in a country comparison
The survey compares how tennis fans' content format preferences diverge between the USA and UK — from live streaming and short-form video to podcasts.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
USA, United Kingdom
Sample
Sample
Total n=1,760 people interested in tennis (top 2 on 4-point scale), of which n=736 from the USA and n=1,024 from the UK
Question
Question
Thinking of tennis in the media, what types of content formats do you like? Please select all formats you enjoy. (multiple answers possible; aided answers)