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Preferred sources of information before placing a bet in selected target groups
The survey contrasts how betting decisions are informed across gender and Gen Z — from statistics and sports news to forums and social circles.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=227 people interested in sports (top 2 on 4-point scale) who have already placed a sports bet, in comparison with n=184 female and n=85 Generation Z.
Question
Question
What sources of information do you use to make your betting decisions? (multiple answers possible; aided answers)